The selfie (a photo of yourself, taken by you) is quite the social media phenomenon, as you are probably aware, and is also extremely polarising. Some people love taking them, and some people hate seeing them.
Women’s Health recently shared research that says posting too many of these photos could result in alienating our friends. Friends of chronic selfie posters rate their relationship with that person to be of low quality. Whether this is because they view that person as egotistical, or because they feel left out of that person’s life, the research hasn’t concluded. Whatever the reason, it’s not a desirable outcome.
The article goes on to say that you don’t have to give up your selfie habit, just keep it to a minimum. And while this article may be talking about individuals, the lesson can be applied to business.
The key message? It is important to give your audience content that they enjoy and that makes them feel included, otherwise you will alienate them and lose their business. Companies need to be careful not to post product or behind the scenes shots all the time, which are the business equivalent of selfies.
While both of these content categories are important aspects of a social media strategy, overkill will have the opposite effect to that desired.
So why does Bingle get thousands of likes on her selfies? Because she is a professional model – people follow her on social media so that they can look at photos of her. Even so, there is a limit to how many selfies an audience can handle and a few more location/friends/lifestyle shots wouldn’t go astray.