Today was the official launch of MTV Movement, a collaboration with The Museum of Australian Democracy at Eureka (M.A.D.E) and Deloitte Digital. The aim of this program is to find a representative of the under 30 Australian community who will encourage social action on issues that matter to young people.
One of the interesting things about this program is that it is almost entirely based online. Entrants nominate themselves through a short video uploaded to the Movement website. The top 30 candidates are then chosen through voting on the website, as well as their engagement on social media platforms and the response they get from the online community.
Once the candidates are down to the final five, the public can vote through social media and on the website. The chosen “Millennial Leader” will continue to interact with the public via social media throughout their term.
Social media isn’t new in the world of politics – Barrack Obama’s team is particularly savvy, and who could forget Kevin Rudd’s campaign in 2007 – but is normally used to complement other campaign methods. Movement could be a sign of the future – maybe in a few years we’ll all go to the polls on Twitter.
Now is the time to get your social media in order, because MTV Movement is showing us that the younger community is very comfortable on social media and that they want to be heard. Make sure you don’t get voted out!