Common Misconceptions About Social Media Marketing


Working on social media every day, we come across some questions that come up time and time again. It’s not that we’re concerned with how people view our job (read What Does A Digital Strategist Do? if you’re interested in our industry), but brands who want to take on their own social marketing without completely understanding what’s involved won’t get the results they’re after.

So with that in mind, we’ve put together a list of the top 5 misconceptions we come across and that we’ve looked at on our blog in the past.

Here we go!

Social Media Is Free

Yes, signing up for most social media platforms is free. But advertising and the time you need to invest in it are not. Don’t think that just because you’re not spending the same amounts you would on print or TV advertising, that there isn’t a cost.

Read: Why Social Media Isn’t Free.

Social Media Is Easy

Having a personal Facebook page doesn’t mean you know how to do social marketing. Most social media managers have a degree in marketing and/or journalism. There are so many aspects involved in a strategy, much more than just posting funny pictures.

Read: The Reality Of Social Media For Your Business.

Content Quantity

Figuring out the right amount of content to post can be a challenge. Some people think that posting 20 times a day is the trick to success and some people think they only need to check their profiles once a week. There are general rules you can apply (not too much, not too little), but it will be a matter of trial, error, and analytics to get it right.

Read: How Often Should A Business Post On Social Media?

Online Relationships Don’t Matter

Have you received a bad comment? Or perhaps a good one? It’s important to communicate with your audience, and ignoring them, whether they have something good or bad to say, is not ok.

Read: How To Handle Negative Users.

All Platforms Are The Same

Simply put, they’re not the same and they need different approaches. There wouldn’t be different platforms if they didn’t meet different needs. While some content will work across all platforms, you need to tailor your strategy to suit each audience.

Read: How Each Platform Is Different.

Do you have a question you’d like us to answer? Tell us in the comments below.

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