By Elana Harari
There are many blogs, articles, and statistics that discuss the best time of day to post on social media. Some say before 9am and after 2pm are the ideal times. Others argue that 7pm onwards is key. Due to the online shopping peak occurring after 8pm on a Tuesday, some believe that this is the best time.
The real answer, however, is that the best time to post is when your audience is online.
If you’re targeting mothers, posting between 7am–9am is a wasted update as this is when they are getting the kids ready and off to school. Likewise, between 3pm and 7pm is (typically) school pick-up, sport, dinner, homework, and bedtime.
Posting during these hours means that your updates do not have the full attention of your audience or, worse still, are not seen.
Targeting full-time office workers? Get them on their way to work, for their first coffee, and as they settle down to their day. For this audience, posting between 6am–8.30am is great; posting after 9.30am is update death. Once they get to 2pm, however, they are looking for a distraction, taking an afternoon coffee break, and then heading home.
Keeping in mind the typical routine of your community is key when deciding when to post. With changes in algorithms, the constant flow of news feeds, and an increase in digital chatter, it’s no longer acceptable to assume that if you post it, it will be seen.
It doesn’t matter who you target, but you must be able to ‘live’ their lifestyle and understand how and when they consume digital. Timing is everything and knowing when your community is online – and posting in-line with that – will give you the best chance to be seen by your audience and reap the rewards of giving them what they want.
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