By Kristen Lucas
Blogging is a huge industry. The benefits of having a blog for your business is undeniable, but part of maintaining a blog is consistently posting fresh content. While the motivation to create content might be there, many people struggle to know what to put on a blog.
Most blogs have a certain theme to them; you write to meet the needs of your niche market, not on every topic that comes to mind. Whatever your chosen topic, it is recommended that you post content relevant to the theme of the blog. The reason people will keep up-to-date with your blog is that they like the theme, which keeps them interested. This is why it is important to stick to your subject matter, so as to not confuse them. Anything that drifts from the theme will be out of place on your blog and will turn people away.
So how to continue to find content to write about while sticking to the one topic? Try different formats. Here are some of the most popular formats:
Helping your audience is always a winner. People turn to blogs to answer their questions, so if you are providing those solutions for them, you’ll get the traffic and potentially customers. Common questions you receive from your clients is a good place to start. People will respect and appreciate that you’re providing them with help.
Different Point of View
If you have a different opinion to the majority in your industry, share that point of view. Your article will stand out from all the other articles written about the same topic. However, don’t disagree solely to be controversial. Giving out wrong information or trying to create trouble just for the sake of it will do your business no favours.
An interesting topic to write on is what might happen in the future. As an expert in your industry, you have a good idea of what trends are growing and where things are heading. This intrigues people, as they want an idea of what could happen. You don’t have to be spot on, but your thoughts on the topic are interesting to others.
Readers tend to read articles to be informed, to learn about something they may need in the future, or to research something, which is why “how-to” articles are often the most popular. How-to articles do just what they suggest: they explain how to do something in a step by step manner, such as how to change a lightbulb, or how to write a blog article. They are also great for being found via search engines, as people often type in “how to…” when looking for answers.
People also like to connect with a blogger, or be able to relate to a story. So including a personal story or experience every so often helps them to do that, plus it’s interesting. For example, if you have tried a product or activity, you can share your experience and whether you liked the product, or failed/succeeded at the activity. If you attended an industry seminar, share stories about that so people who weren’t there can hear about it. Reviews fall under this category, and are a great option when you’re struggling to come up with content.
If there are experts in your industry that people look up to, or are interested in, see if you can interview them for your blog. If you’re interested in what they have to say, chances are so is everyone else. Many people are hesitant to contact experts because they think they will be too busy and there’s no way they’ll agree, but many people are happy to help out with a quick interview. Give it a go!
A good way to get topic ideas is to get input from the people who already read your blog or from the people with an interest in your industry, such as clients. Ask your audience what they want to hear about, and you’ll have blogging gold.