Instagram is a great social platform for businesses, especially those with a visual product, such as fashion brands.
Setting up an Instagram profile must be done by individual users or brands, as there is a limit on how many profiles can be created on each mobile device. However, we have many clients who come across problems with setting up their account.
Here is a step-by-step guide on how to create your Instagram profile.
1. First things first: download the app.
2. Once the app has been installed, the Instagram icon (shown in the image at the top of this article) will appear in your app area. Tap the icon to open the app.
3. Once open, the app will give you two options: register with Facebook, or register with Email.
4. If you choose to register with Facebook, it will automatically connect your Instagram profile to your Facebook account. This means that it will post on Facebook each time you post on Instagram. This feature can be disabled, so isn’t necessarily a deal breaker.
If you are setting up an Instagram for your brand, it will link with your personal Facebook account, not your business page, so you won’t want it to post automatically on your Facebook.
Once you choose to register with Facebook, it will connect to the account you are logged into on your phone. If you are not logged in, it will ask you to do so.
Then it will let you know what information it will receive from Facebook. Once you have agreed, it will get you to set up your new account.
5. You will need to choose a username. Many usernames will already be taken, and Instagram will tell you if what you choose is available. Depending on availability, try to make it as similar and relevant to your business name as possible. People will try to search for you, so the closer to your actual name you can get, the better. There is a 30 character limit on usernames.
Instagram works on a first come, first served basis for usernames, so if your company’s name is taken, it’s just bad luck. If you feel it’s a trademark violation, you can report it to Instagram and they will investigate.
Instagram classify a violation as: “Trademark violations may involve using a company or business name, logo or other trademark-protected materials in a manner that may mislead or confuse others with regard to its brand or business affiliation.”
6. Next, choose a password with a 6 character minimum.
7. Fill out your profile. Choose your profile name, and enter your phone number. Your number will not be public. Once complete, click the blue tick in the right top corner.
8. Instagram will then show you which of your Facebook friends are on Instagram, so that you can choose to follow them. You can skip this if you prefer.
It will then give you the option of finding contacts from the numbers in your phone. You can choose to skip this.
Instagram will then suggest popular users that you can choose to follow, which you can also skip.
9. After that, your profile is set up and ready to post. You can also fill out further information on your profile by selecting “edit profile”. It is beneficial for your business to include your website and bio information.
You can also choose to make your profile private, but that is not recommended for businesses.
10. If you register with Email, it will take you directly to the New Account page. If you are logged into your email on your phone, it should automatically come up with your email. Otherwise, enter the email you want to connect it to. If this is for your brand, don’t use your personal email. Use a business email so that if there are any problems, such as a forgotten password, it doesn’t go to your personal email.
11. From there, fill out your username, password, profile name, and phone number. Follow steps 5-9.