Social media can be an effective marketing tool for brands looking to promote their products, both globally and locally. Not only is it a cost-effective way of promoting a business, but it can also help create repeat customers for small businesses.
However, to use social media as a marketing tool, you have to be familiar with a few tips and tricks, because if you fall victim to any of the common flubs of social media, you can end up damaging your company’s reputation and your chances for success in the future.
To help you out, here are five common social media mistakes and the steps you can follow to avoid them:
Starting Without a Plan
Many new businesses and brands skip on creating a social media strategic plan. Therefore, they are unable to manage their social media reputation and end up damaging their brand’s name. So, before you start using social media to market your business, ask yourself these few simple questions:
– Who is your target audience?
– How do you plan on promoting your products and services?
– Do you know who is going to staff your social media efforts?
– Are you familiar with your social media business objectives?
– How will you keep track of your progress or measure your success?
By answering these questions, you will be able to create a social media strategy. However, it is important that you take your time and first test your plan on a small target audience or compare your plan with other social media strategies to identify and fill the gaps. Once you start, you’ll be able to see what works and what doesn’t, and adjust your plan from there.
Poorly Timed Social Media Posts
Poorly timed social media posts are perhaps one of the most common mistakes many brands and businesses make.
Many brands don’t even know who their target audience is and how they behave on social media. Therefore, they miss the chance of promoting their products and services to customers, as they have no knowledge of when and where to post their updates.
Breaking Social Media Rules of Etiquette
Many brands and businesses are unaware of social media marketing rules. As a result, they are unable to gain the boost in sales they seek. Here are a few mistakes many brands make:
– Following someone on Twitter, but then un-following them when they follow you.
– Promoting only other people, rather than their own brand, or alternatively, only promoting their brand without including non-product posts.
– Focusing on too many social media sites, instead of getting one or two right.
Failing To Measure Social Media Success
Many brands fail to measure their social media success and this leads to mistakes.
If you are unable to track your progress and measure factors such as number of mentions of your brand, total online community size, the likes and followers, engagement, and popular post times, you won’t be able to tailor your content and advertising to meet your market’s needs, and will ultimately fail.
Many of the platforms provide analytics tools, or you can purchase a program that can provide analytics for you.
Ignoring Your Competitors
Not knowing who your competitors are and what they are doing is another common mistake many brands make.
It is important you keep an eye on your competitors over social media. Look at their website and social media, and learn what tools and strategies they use to market their brand. While we don’t advise you copy them, knowing what is working for their audience and what isn’t will help you improve your brand’s strategy. You’ll also be able to differentiate yourself from them, by keeping your marketing fresh and unique.
So, now that you are familiar with the mistakes mentioned above, you’ll be able to avoid them. This way, you will be able to gain an effective marketing boost in the most cost-effective way possible.