Next up in our series about setting up social media profiles is Twitter.
Twitter makes the process quite simple by taking you through it step by step, but we’ll point out anything you may need to know.
1. Firstly, head to www.twitter.com on your computer.
2. Where it says, “New to Twitter?”, fill in the requested details. Your name (or business name), the email you want to receive notifications at, and a password.
3. This will take you to the next page, where you can enter a username. Twitter will also let you know if there are any problems with the details you have filled in so far.
Try to find a username that is available and as close to your brand name as possible. If you can’t, don’t worry too much. You can change your username at any time, so if you think of something better you can change it.
4. Once your account is open, Twitter will ask you some questions to help you find people to follow and get set up. Choose interests that are appropriate to your brand if you are setting up a business account. You can opt to skip this step, by clicking “Skip this step” at the bottom right hand corner of the image space.
5. Twitter will suggest accounts to follow based on the interests you tell them. Again, choose to follow the ones that are suited to your brand. You can choose to skip this step.
6. Twitter will then offer you the option to find your email contacts on Twitter. This is optional, and probably not relevant if you are setting up a business profile.
7. Twitter will send you an email to confirm your account. Click the button or link in the email to confirm.
8. Now you can set up your profile. Click on the “Me” button at the top of the page. This will take you to your profile.
On the right hand side below the large dark blue area (which will soon be your header image), click “edit profile”.
9. Choose a profile image and header image. Choose images that clearly represent your brand, such as a logo. The recommend measurements for profile images are 400×400 pixels, and1500x500 pixels for header images.
10. Next, fill in your bio and choose a theme colour. Your bio should make it clear to people who you are and what you do. This is your chance to grab someone’s attention, but if they don’t know what your brand does, they may not bother to look any further into your profile. Location is important if you have a physical store or service. It will help local customers find you. If you have a website, make sure to include it so that people can find out more about you.
Choose your theme colour based on what best suits your brand and images. Then save changes.
11. To change your background, click on the cog image in the top right hand corner, and choose “settings” from the drop down menu. Then go to “Design”. Here you will see some available choices, or you can upload a picture you’d prefer to use.
You’ll see other options in Settings for changing your password, your contact email, username, and so on. You may need these at a later date.
12. Once your profile and background are sorted, your profile is all set up. Twitter will provide some options for a first tweet. This is to ease you into tweeting, but if you have a social media strategy in place, you can create a first tweet to introduce you to the twitter world more uniquely.
Now that you’re set up, you can start tweeting, retweeting, favouriting, and following. Have fun!