Tip From The Team

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Don’t assume your audience has the same interests as you. Just because you’re not on social media, doesn’t mean they aren’t. A tip from Gemma:

Did you know? 60% of 50-60-year-olds and 43% of 65+ are active on social media. Before you assume that your target market aren’t on social media, think again!”

Connect with Gemma on Twitter.

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