There has been a lot of talk about how Facebook is dying, that people are leaving the platform, and marketers are no longer bothering with it. This is far from the truth.
The truth is that Facebook is more popular than ever, which means that it’s a more competitive landscape, but it’s also where your audience is guaranteed to be.
Here are a few stats to give you an idea of Facebook’s strength:
829 million people use Facebook on a daily basis, an increase from 802 million last quarter.
63% of Facebook users engage on a daily basis.
12 billion messages are sent per day through Facebook.
Facebook users bought $234 million dollars worth of virtual goods and gifts on Facebook over the last quarter.
Facebook engagement topped 1 billion during the world cup.
People search 1 billion times per day on Facebook.
80% of the top apps on iOS and Android use Facebook Login.
1.5 million businesses now spend money on Facebook ads.
For more Facebook facts, read the source blog here.